Our team consists of experts in the field and the reference agri-food market for import & export.
Dr. Solmaz Mousavi was born in Iran, a country rich in history and resources, which has always fascinated her since childhood, leading her to understand the potential of that territory from an early age. Growing up in a family with a deep-rooted tradition in the trading sector, Solmaz developed a profound passion for import-export and cultivated the desire to build commercial bridges between Iran (and the broader Middle Eastern region) and the West.
After moving to Italy many years ago, Solmaz continued to nurture her passion for international trade. She extensively studied the dynamics of the agri-food market, acquiring a vast knowledge of consumption trends, customer needs, and growth opportunities.
With her visionary outlook and determination, Solmaz founded Joy PDA with the aim of offering high-quality agri-food products from Iran and other parts of the world. Her industry experience, ability to identify the best market opportunities, and commitment to ensuring maximum customer satisfaction are the driving force behind the company.
Under Solmaz Mousavi’s guidance, Joy PDA is committed to providing comprehensive service to its clients, from rigorous product control to building strong relationships with the target market, offering personalized consultancy, production solutions, logistical and financial support, as well as research and development for continuous product and technology improvement.
Stefano Fontana was born in Italy, he began his career in 1989 in the family business, founded in 1967 and specializing in the trade of powdered milk derivatives for FOOD and TECHNICAL use.
In 1990, he started collaborating with THE IRISH DAIRY BOARD, now ORNUA, a cooperative of Irish dairies, for the development of specialized products for the production of stretched curd cheeses.
In 2001, he participated as a consultant in the development of milk curd for the IRISH DAIRY BOARD and GLANBIA.
In 2002, he began collaborating with RUCKER Gmbh, again for products destined for stretched curd cheeses.
In 2006, he collaborated with the Indian group: MODERN DAIRIES for the sale of powdered milk derivatives.
In 2009, on behalf of the Irish Dairy Board, he oversaw the sale of ingredients in third countries: the Middle East and India.
In 2010, he focused on dairy applications development. In 2011, he collaborated with the OLAM group for the sale of milk curds and lactose-free products.
In 2015, the lean powdered curd was patented and then included in the “k-cheese” project, local production with imported ingredients, dedicated to “Milk Deficit” areas.
In 2019, he became the administrator of BUFFALO FOODS PRODUCT group (Netherlands), which in 2022 became the first buffalo milk collection center after Italy.
In 2023, he began collaborating with JOY PDA, becoming a Sales and Technical Consultant, successfully completing important projects with the entire team in a short time.
Dr. Mohammad Shakeri obtained his Bachelor’s degree in Analytical Chemistry from 2010 to 2012. He served as a board member of the Green Chemistry Process Design Company from 2014 to 2018. Subsequently, he held the position of Chief Executive Officer in the Biotechnological Water Treatment Company project from 2018 to 2020. Between 2020 and 2023, he served as Project Manager and Optimization Manager for Chemical and Food Systems at Tasnim Process Company.
Furthermore, Dr. Shakeri has published several scientific articles throughout his career, some of which include:
“Application of artificial neural network in predicting the extraction yield of essential oils from Diplotaenia Cachrydifolia using supercritical fluid extraction.”
“Combined dispersive solid-phase extraction with liquid-liquid dispersive extraction for the determination of BTEX in soil samples: optimization of the ant column and artificial neural network.”
“Combined dispersive solid-phase extraction with liquid-liquid dispersive extraction for the determination of BTEX in soil samples: optimization of the ant column.”
“Extraction of organic acid compounds from biological samples using electrodialysis membrane followed by high-performance liquid chromatography.”
“Optimization of particle swarm and artificial neural network for modeling and optimizing leachable zinc from flour samples using miniaturized homogeneous liquid-liquid microextraction.”
These articles reflect Dr. Shakeri’s extensive experience and expertise in the field of analytical chemistry and advanced chemical processes.
In recent years, the agricultural sector has faced significant challenges related to climate change and the increasing demand for food products. The traditional agricultural production system has undergone a contraction, creating the need to seek new sources of supply to maintain product quality and meet consumer demands.
Iran, with its wealth of developing raw materials, emerges as a solid opportunity to address this need. The country boasts a wide variety of high-quality agricultural resources and a unique culinary heritage, making it a strategic partner in the agri-food industry.
Furthermore, Iran has developed high quality standards in the agri-food sector, ensuring fresh, genuine, and high-quality products. Its centuries-old tradition in agriculture and care in the cultivation and production process ensure that each product is carefully selected and meets stringent quality controls.
Collaborating with Iran and the Middle East not only offers the opportunity to meet the demand for quality agri-food products but also to explore new markets and develop lasting business relationships. The cultural and culinary diversity of the region allows for the introduction of new products and exotic flavors into international markets, creating new business opportunities and expanding the range of choices for consumers.
